Defining branding strategy: The Simplest is memorable enough

Defining branding strategy: The Simplest is memorable enough
What is in your mind when you imagine mineral water? The first word that came up in your idea i believe was Aqua and How about if we imagine kids snack? I believe a lot of children come up with brand Chiki from Indofood. Aqua is one of the successful brands which have strong positioning in customer mind share. What is success branding positioning behind those brands? What they make always memorable in customers mindshare? Here we go, if you notice a lot success company has simplest brand name no more 8 characters like Apple, Cisco, LG, Coke, HP, Intel, Virgin Air and IBM. In terms of psychological name with have the short one has better touch in mind memorable than the longer one. For instance why HP didn’t using name Hewlett Packard and prefer to use HP? The reason behind this is because they one the simplest one which people can easily to remember in long term. Another cases with local brand Sari Puspa (name of mosquito lotion in Indonesia) they change the name became Soffel, even Sari Puspa was already famous in Indonesian people. They briefly, rename the brand because want the simplest one and also in order to accepted to be International brand name Soffel.In addition a big guys in software and service computer company IBM prefer to choose IBM name than make International Business Machine, it one more because they want their brand became easier to remember in mind of customers.
However, creating strong positioning not easy as we imagine .We need elaborate our competitive attribute and needs of customers towards our industry. After that we should create some memorable items, it can be through our packaging like what Sampoerna A mild, Coke and Marlboro done. Another example like Harley Davidson that identic with big motorbike with people who needs freedom. Therefore, it depends what is our target market and of course our objectives. In addition, creativity and innovation also another points that vital supported create strong positioning way.

All about MLM (Multi Level Marketing)

All about MLM (Multi Level Marketing)

In point view of me

           “Let me tell you about a huge ground-level business opportunity,” and you are invited to a house or to lunch for “a discussion.” Funny enough, you feel sick in your gut that there is some hidden agenda or deception. “Probably a multi-level marketing (MLM) organization,”. Suppose it is? Should you trust your instincts? Is there anything wrong with MLM? Lest tray to dig deeply about it. Multilevel marketing or MLM is once of the common words that boomming in Indonesia. This business usually sell a product and the important key that different than other is they also each of them make some branch or influence other person the join as the marketers, in other the gain more profit. These kinds of business are familiar in Indonesia, a lot people join this business, and meanwhile as we can see on the real world a lot of product uses this approach for instance K-Link, CNI, Sophie Martin & Oriflamme. Recently, A lot of people join on this business even from old people until the students, and some of them can be successful because of its. Indeed, in other hand a lot of people collapse or even became stress and crazy because of it, for example in my hometown, they join MLM that name Ginseng. A lot of people sell their garden, fields, cow and home only for to join it. This model of Ginseng is we buy medicine and if they can sell and influence another person to buy it, they will get a lot of bonuses One of the factors, why became like that is the basically of human which want to be rich (unlimited wants).This kind of bad tragedy make image of marketing on the mind of people always bad. In fact, when we hear a word which is marketing, what in our mind or imagination? Sure we think almost marketers are liars. Because of that on this essay we want to tray explained more deeply about MLM which are the MLM in my view, the negative side and positive side, and the example of a company who use this approach. What I expect after write this essay is in a business not only think profit ,profit and profit ,even though business which not gain profit is not a business, but also think what best value that we can pursue to the our Boss which is our customer.

I remember when I was a child, my father friends often came to my home and he bring a lot of cake and the brands is CNI. In addition as a child,I very happy when he come in my home, I didn’t know that it is this kind of MLM.Fifth years ago ,I hear some news that this person who often sell cake to my family success because of it. He know beside has their own small cake company, until now he still sell this CNI cake. It is the firstly that I know about MLM, the business that almost every people can join on it.Nowdays, I know that actually a lot of MLM business in real world Indonesia business. Nice and bad news I hear about MLM, actually in my opinion MLM is just like other business, it offer a product as usual even actually if we can manage and do this on the wise and good way ,we can use it became our approach or method in marketing. In addition we can use our customer as our marketers, it is great. Isn’t it? But once again because basically a human is too greedy, they only think about profit, profit and profit. They blend because of money; they want get rich with instant. Accordingly to gain huge profit they sell their product too expensive with over promises and when our customer ask the promises, they can’t fulfill it and finally run to the police. These kind of bad things that make marketing are liars, aggressive and over promises.

There are some negative things about MLM that I get form what I can see and learn which are the first is a problem of greed, people are greedy, want to get money in the short time. Because of that they over promises, everything they do to get money. Second ,almost the price of product more expensive than the markets,as we can see on the reality that the price of MLM product for example CNI,they sell a biscuit which i think not better than Khong Guan biscuit but the price almost twice higher than it.In other hand ,we know customer have power to buy and they know that this product are expensive.But why they still buy? ,this kind of question that i want to detectived.A lot power behind MLM actually, In point view of me if we can development this approach in good way ,it can be new better strategy that we can used. Even, MLM is mirror of our ability in personal selling skills, if we used in the good way; we can become best personal marketers that can influence another person only with nice persuasive words.

In other hand there are some positive things about MLM which are the capital to joint is relative cheap, This is once factor which can MLM became famous in Indonesia ;cheap and promises get huge profit. Who not interested with this kind of business? Second, Can work as the part time business. Everyone who join it almost they was a worker, the motivation do it because they want get extra income. Indeed a student can do this business, and which I know not less who get huge profit (buy motorcycle or new hand phone) because of it.

In conclusion, eventhough ML M in the mind of our society is almost in the bad things. In other hand if we can used this approach in the good way,not over promises and also what we say is honest not liars; we can grap more customers. Indeed with kinds of approach in the MLM is implanted “how good our personal skills “because once of sense of marketing is influences choice.